strategic
communication by design
about
Aveqc is a harmonious blend of the analytical minds and creative talents of two longstanding colleagues. Through teamwork with our collaborators—woven into Aveqc’s very DNA—we pool these talents and put them to work to provide solutions adapted to each mandate. Aveqc offers an integrated service, combining agility and versatility.
edith ducharme | communication strategist
Edith Ducharme is a seasoned marketing communication strategist and business consultant. Her wealth of knowledge is rooted in her work with agencies, large and small businesses, as well as sectoral organizations. She is recognized for her quick and incisive grasp of clients’ needs and for her focus.
jenny schumacher | creative strategist
Jenny Schumacher is a creative problem-solver. With her extensive design-think experience in the United States and Canada, she excels in concept development and in bringing projects to fruition. She is valued for her talent, branding expertise, listening skills, research, and ability to come up with first-rate creative solutions.
team
karine miron
digital strategist
stéfanie roche
b2b marketing strategist
valeriu tihai
wordpress developer
glenn massad
communication strategist
anne tremblay
graphic designer
annick moreau
marketing project manager
partners
web and digital
media experts
marketing research
printing
projects
strategic projects
APCIQ
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Positioning strategy
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Strategic consulting
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Team management, interim
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Advertising campaign
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Writing of memorandums
CAISSE DE DÉPÔT
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International event management
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International press conferences
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Media relations
ORPAILLEUR
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Website reinvention
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Customer journey
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Marketing
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Digital strategy
THE HAPPY HOME CREW
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Communication audit
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SWOT analysis
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Positioning strategy
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Branding
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Website
TD BANK
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Spokesperson
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Media relations
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Québec-style marketing & strategy
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Donations & sponsorships
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Corporate responsibility (CSR)
PSNM
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Communication audit
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Surveys and perception analysis
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Positioning strategy
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Mission, vision statements and values
creative projects
services
Aveqc offers a comprehensive range of services coupled with talent to bring all facets of communication together to achieve of our clients’ objectives. We help forward-thinking organizations with a local, national or international footprint, as well as those seeking to develop strategies tailored to the Québec market.
branding
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Art direction
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Creative research
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Creation of visual identities
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Creation, design and production of content
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Brand awareness campaigns
strategy
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Audits, surveys, focus groups
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Strategic and organizational planning
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Competitive analysis (SWOT)
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Positioning
digital marketing
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Website conception, design and development
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Optimization (SEO, SEM)
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Digital content development and production
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User interface and experience (UI/UX)
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Digital campaigns
Performance optimization
b2h communication
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Stakeholder mapping
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Internal and external communication plans
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Public relations
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Mobilization campaigns
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Corporate responsibility program (CSR)
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Advertising and promotional campaigns
québec inc.
Aveqc excels in developing and tailoring strategies for the Quebec, Canadian and U.S. markets. With a keen understanding of cultural nuances, we skilfully adapt our approach to focus on our clients' growth.
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Multi-market strategy
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Brand adaptation
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Marketing communication plans
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Campaign alignment
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Content development
approche
design thinking
Aveqc uses a human-centered iterative approach. Drawing on the principles of Design Thinking, we mobilize a wide range of valuable skills. This approach enables us to deliver tangible results that help our customers achieve their objectives.
empathize
We immerse ourselves in our subject to gain empathic understanding. In doing so, Aveqc creates a genuine connection with target audiences. This is the cornerstone of our process.
define
Before solving a problem, one must delineate it. Aveqc’s team asks the right questions, based on real needs and desires. Then we identify where improvement is needed.
ideate
Aveqc goes beyond mere concepts and crafts a thoughtfully designed value proposition, delving into a wide spectrum of possibilities that our minds diligently assess. This serves as a catalyst for fostering creative and innovative ideas.
prototype
Solutions take shape. Aveqc puts the selected concepts into practice by evolving them into strategic directions and prototypes.
test
We validate our concepts. It provides an opportunity to eliminate less promising avenues and to refine the best ones. This leads Aveqc to the final proven and ideal solution.
deliver
Time for deployment. Aveqc brings the solutions derived from the process to life. We transform ideas, concepts and prototypes into tangible plans, actions and tools.
testimonials
I had the opportunity to work with Edith during the repositioning process of the Pensionnat and appreciated her calm, inspired, professional and remarkably human and warm approach. In short, an eminently positive experience!
Yves Petit
Managing Director
Pensionnat du Saint-Nom-de-Marie et École de musique Vincent-d‘Indy
I never hesitate to recommend Jenny. It’s rare to be able to count on someone with such creativity, sensitivity to client needs, and respect for budgets and deadlines.
Michel Leblanc
President
Chamber of Commerce of Metropolitan Montréal
At TD Bank Financial Group, Edith was a colleague you could always depend on. As one of our principal contacts within the retail network, we benefited from her insights about the Québec market for real-time media relations and issues management advice.
Jeff Keay
Senior Manager, Media Relations and Issues Management
TD Bank
Jenny is wonderfully creative and thoughtful about every project she takes on, as well as highly organized, keeping all parts of the effort on task and on time. She is a consummate professional and a pleasure to work with.
Elisabeth Reynolds
Economist
Massachusetts Institute of Technology
Biden White House
Interacting and collaborating with Edith helped me to greatly improve my skills—to better grasp opportunities, to understand real priorities and to find tangible solutions. Her expertise and flexibility make her a choice ally!
Alexandra Morin
Communications and Public Relations Advisor
LEUCAN